As part of Meta’s “Wish for the Extraordinary” campaign, our immersive advert featured an astronaut reaching out from the screen, a thrilling rollercoaster, and an NFL player making a spectacular catch, all designed to captivate passersby. The goal was to embody the excitement of seeing dreams become reality with Quest 2.

To maximise impact, the campaign was extended to include Waterloo IMAX, Oxford Street, and London Underground escalators.